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Twenty five years since releasing the Christmas album that changed the music industry, Chip Davis, founder of the multi platinum selling group Mannheim Steamroller, reflects on the beginnings of what has become nothing less than an amazing musical journey.
“I remember when I created Mannheim Steamroller Christmas,” Davis says of his landmark 1984 album. “I took it around to all the major buyers and distributors. Back in those days, there were about 20 or 30 independent distributors and hundreds of retail stores and chains. There were a lot places to go and sell. I remember taking it out and showing it off and playing it for people, and the first thing out of their mouths was: ‘This is a Christmas record; that'll never work!’
That across-the-board skepticism only fueled Davis’ determination. “For me, it was like, ‘OK, tell me something else I can't do…’ And today, with 9 million copies sold of that one record, we can look back and say: ‘Well, we were right – you can successfully market Christmas music.’"